Siteground, the best quality WordPress hosting

Siteground, the best quality WordPress hosting, that is what the title of this post says, which is more than true. Siteground, today, is the highest quality WordPress hosting.

The Siteground platform is based on a premium Google Cloud infrastructure, taking advantage of all the features it has for maximum reliability, speed and security.

It has a lightning-fast server setup, with a deployment
in PHP and personalized MySQL, for a high performance of your website.

Personally, what I can say, is that I have been with this hosting for more than two years, any doubt is solved on the spot, the technical service it has is incredible and also the prices are recommended 100%, with this, your new domain, already I can create your website!!!

And also, run before it runs out, you can have your WordPress hosting with a discount of a 76%, if you click here you have it!!!

 

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Divi, sí? o Divi, no?

Divi, yes? or Divi, right?

Are you thinking of creating your own website? Whether it's a blog, whether it's e-commerce, a storefront or a website to implement an online course service of whatever you decide...

But what you are not sure about is whether to use WordPress only with a premium theme or use a visual builder, such as diviElementor or another type of constructor, such as BrizyIt will not be due to options... Now, and I say that this is an opinion based on the experience of using WordPress, Divi and web design, I would never use a premium theme. Because?

A premium theme will already be designed, most certainly at 100% and it will be more complicated to edit and modify it, instead divi either Elementor, they allow you not only to edit it but also to modify anything, the header, the menu, colors, buttons, shapes, forms, text boxes with rounded edges, to give a few examples and also without the need to write Not a single line of code!

Tu formulario Divi ultrarrápido, sencillo y explicado

Your ultra-fast, simple and explained Divi form

One of the things to succeed with your online business, is that this website that, surely is super cool, super fantastic and that surely, surely has a lot of visitors is to have a contact via a contact form in Divi. It is not complicated at all, regardless of the theme you have installed.

The first thing to do, as seen in the image above, you have to click on Contact Form. I am going to base myself, on the web of https://lunnula.com/ which I am currently building. When choosing a pre-made design, all we are going to do is change the form fields, add the data protection field and GDPR

Continuing with the process of modifying the form fields, we change the title of Yam to Name and surname, we do the same with E-mail giving name of Email and also with message putting up Message. Easy, right?

In order for the forms to be sent correctly and to reach our correo electrónico, we have to indicate the address of correo electrónico, and if we want to modify the pattern of the message, we must put the %% symbol twice at the beginning and end of each field, that is : if the field is Name, in order for it to be sent it must look like this: %%Name%%, and this with each form field. Obviously what you see in the image is just an example, which can be formatted however you want.

To summarize, creating a form with Divi is not complicated at all, as you have seen, it can be done in 4 or 5 steps, and you will already have a form that is functional, and in which your potential clients will contact you.

Do you want to learn WordPress with my free ebook?

Do you want to learn WordPress with my free ebook?

Sometimes I think, why did I get into this?

What I mean is, why did I come up with *the bright idea* to write an ebook?

The first, because it is a fantastic idea to make myself known, the second, and of that I am completely sure, I reach more people who might be interested in what I tell and say, and the third... because it was about time!

So if you read this, you have the possibility of obtaining this ebook for free for a certain time, although it will not be for a long time and later it will no longer be free, also if you are interested... since later on it will no longer be possible, for now stay with this idea, in a near date, the ebook will be announced!!!

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Botón Llamada a La Acción Divi, Simple, Fácil y Rápido

Call To Action Button Divi, Simple, Easy and Fast

Divi Call to Action Button, Simple Easy and Fast

What is a CTA button? A Divi call to action button, simple, easy and fast, is a button that mainly serves to attract potential customers to buy your product and thus convert them into final customers. It can be a button that guides your client to a subscription to a weekly, biweekly or monthly newsletter and thus achieve a conversion.

To create it, it is easy, very simple, follow a few steps and you will have it for your website, your ecommerce, etc... 

I explain, a little below, the steps that would have to be taken to create it, as I said before, it is not complicated at all

 

The first thing to do is go to the Appearance – Menus menu and from there, we create a custom link, which we are going to call Merchandising.

 

If when creating the custom link The CSS class option does not appear, we must go to the Menus page itself, click on screen options, as seen in the image.

Then, in the WordPress administration menu we can go to Appearance -> Customize -> Additional CSS or go to Divi -> General tab and in General select the General tab again and there at the end of the page we have Custom CSS. That is where we must insert the CSS code

This is the code needed to create the button in the main menu that changes color when the mouse passes over.

Developers

Como tu web corporativa puede ayudar a tu negocio local

Como tu web corporativa puede ayudar a tu negocio local

En la actualidad, la digitalización no es una opción sino una necesidad, especialmente para los negocios locales que buscan crecer y establecer una conexión sólida con su comunidad. Una web corporativa no es simplemente un lujo o un complemento a las estrategias...

For Designers

Como tu web corporativa puede ayudar a tu negocio local

Como tu web corporativa puede ayudar a tu negocio local

En la actualidad, la digitalización no es una opción sino una necesidad, especialmente para los negocios locales que buscan crecer y establecer una conexión sólida con su comunidad. Una web corporativa no es simplemente un lujo o un complemento a las estrategias...

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2023

2023, a year to succeed

And 2023 arrived. From what I was thinking, not even kidding, since you think something is going to come out one way and then it comes out another. But hey, the important thing is to move forward little by little, slowly but surely, as my grandfather would say...

And yes, this year is going to be my year, little by little. Now with one client, then with two, then three, and later four, treating them wonderfully, because what really matters apart from the work in the end is how you treat them, well nothing...

Developers

Como tu web corporativa puede ayudar a tu negocio local

Como tu web corporativa puede ayudar a tu negocio local

En la actualidad, la digitalización no es una opción sino una necesidad, especialmente para los negocios locales que buscan crecer y establecer una conexión sólida con su comunidad. Una web corporativa no es simplemente un lujo o un complemento a las estrategias...

For Designers

Como tu web corporativa puede ayudar a tu negocio local

Como tu web corporativa puede ayudar a tu negocio local

En la actualidad, la digitalización no es una opción sino una necesidad, especialmente para los negocios locales que buscan crecer y establecer una conexión sólida con su comunidad. Una web corporativa no es simplemente un lujo o un complemento a las estrategias...

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Instagram vs TikTok: ¿Quién ganará la batalla por ser la red social más popular?

Instagram vs TikTok: Who will win the battle to be the most popular social network?

Instagram vs TikTok: Who will win the battle to be the most popular social network?

The growth that TikTok has had in recent months has been something that we have not seen before on any social network. Its popularity began mainly among the younger audience, but today it has also penetrated the more adult audience. 

 

Its success makes some experts consider the possibility that TikTok will end up displacing Instagram and become the most used social network of these characteristics. 

 

In this article, we analyze the trajectory of both social networks and the data that best represents the current competition between them. Do you have reason to worry that Instagram or TikTok will be a fad? We analyze it!

 

Instagram story: how they have managed to adapt to their main competitors

This social network was launched on the market in October 2010 and was very well received by users of Internet. In just two months, it reached one million registered users. At the beginning, it was an application based on sharing photos with your network of contacts. 

 

Two years after its launch, it already had 27 million users, and the Facebook company decided to buy it for $1 billion. Since then, the company has put a greater focus on video content, adding for example the famous Stories to compete with Snapchat. This strategy ended up working, since today stories are the most viewed content on the platform and the number of Snapchat users is decreasing. 

 

Despite having ousted Snapchat, Instragram had a new competitor that, as a result of the Covid-19 pandemic, managed to quickly go viral: TikTok. Instagram's response was to give even more importance to videos and add formats such as Reels or IGTV. In fact, directors of the company They have made it clear that the Instagram algorithm, which decides what content to show to users, favors this type of content and tends to make it more viral. 

TikTok: the largest growth in the history of a social network

TikTok first launched in China in 2016 under the name Douyin. Just 10 months after launch, it already had 100 million users. Due to its success, the company that owns this social network, Bytedance, decided to launch it worldwide under the name of TikTok in 2017.  

 

TikTok is based on videos between 15 and 60 seconds to which audio backgrounds and sound and visual effects can be added. But what is the reason for the success of TikTok? Content that is quick to consume and easy to go viral, and an algorithm that anticipates user tastes and automatically displays related content. 

 

There are currently more than 1,000 million users on Internet who use TikTok. This success is especially noteworthy among the youngest users, who are the ones who spend the most time on this platform. In addition, brands are investing more and more in TikTok, being aware of the potential it has to reach an audience that does not consume as much traditional media as television. 

Study of Instagram and TikTok users

Currently, Instagram has more users than TikTok, although the latter has achieved greater growth in recent years. For this reason, some experts predict that TikTok will end up beating Instagram in number of users.

 

 

Another reason why it is argued that TikTok will win this battle against Instagram is that it has a greater penetration in the younger audience. Where we see a bigger difference is in the 12-17 age bracket. In the US, 47% of them use Instagram while more than 60% are TikTok users.

Usarios tiktok e instagram por edades.png

 

And finally, another factor in favor of TikTok is the time that users spend within the application. TikTok is the network with the longest average duration per session, being 10.85 minutes. Furthermore, the average time users spend on TikTok is much higher than on Instagram, being 52 minutes vs 28 minutes. 

 

Will TikTok end up unseating Instagram?

User data on both platforms is promising for TikTok, and for now it has a lot going for it. However, Instagram still has many users and resources to continue developing new features and retaining them. So it would not be easy for Instagram to leave the market.

 

Both platforms will most likely be used by both users and brands in the future. And it is that social networks are not an exclusive product, that is, users can use more than one, and in fact it is the most common. In addition, within the sector, user preferences change over time, recently they prefer more immediate content and video, but perhaps in a few years the trend will change and the platforms must adapt to survive.

 

In short, there is a market for Instagram and TikTok, and although TikTok's growth has been very fast, this does not directly imply that it will unseat Instagram. We will have to continue analyzing how both platforms evolve as well as the tastes of the users. 

Font: https://holahorro.mx/blog/instagram-vs-tiktok/

Developers

Como tu web corporativa puede ayudar a tu negocio local

Como tu web corporativa puede ayudar a tu negocio local

En la actualidad, la digitalización no es una opción sino una necesidad, especialmente para los negocios locales que buscan crecer y establecer una conexión sólida con su comunidad. Una web corporativa no es simplemente un lujo o un complemento a las estrategias...

For Designers

Como tu web corporativa puede ayudar a tu negocio local

Como tu web corporativa puede ayudar a tu negocio local

En la actualidad, la digitalización no es una opción sino una necesidad, especialmente para los negocios locales que buscan crecer y establecer una conexión sólida con su comunidad. Una web corporativa no es simplemente un lujo o un complemento a las estrategias...

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Análisis sobre las tendencias de Marketing Digital en 2022

Analysis of Digital Marketing trends in 2022

Trends in Digital Marketing: the 4 main lessons of 2022

Every year companies invest more in digital marketing, and it is that users spend more and more time on social networks or browsing the web. Internet. In addition, in recent years, consumption habits have changed drastically. Currently, it is very common to search for information online before making a purchase or connect with brands through social networks.

 

Hubspot and WeAreSocial, two companies pioneers in data analysis and digital marketing, have prepared a report on the trends in the sector in 2022. Below, we summarize the 5 keys to understanding how users and companies behave in the online world.

 

1. Internet: the main channel to discover brands.

For users between the ages of 16 and 64, the main channel for discovering new brands or products is the Internet search engines themselves, with Google being the most used. The next most important channel is TV commercials. And it is that, although the consumption of streaming content has increased, the average television consumption is still about two hours per day per person.

 

 

In addition to search engines and television, users learn about new brands through recommendations from friends or family, ads on social networks and also on brand websites. Therefore, among the top 5 discovery channels, 3 of them belong to the online world. 

 

2. Before making a purchase, we usually look for information online

Thanks to Internet, we can search for information about any product or service quickly. Therefore, before making a purchase, many users decide to look for more information about that brand and/or product. 

 

What consumers most often look for before buying are the opinions of other users. In this way, they can obtain more objective information than that provided by the company itself. 

 

Depending on the country, consumers carry out this practice to a greater or lesser extent, with Brazil being the country where they most often do it, in 75% of cases.

3. Social networks are the main source of information for the youngest

 

When looking for information about brands online, the youngest prefer to do it on social networks. In fact, for the age group between 16 and 24 years old, social networks are the main source of information. 

 

From the age of 25, they usually prefer to look for information in search engines, although there is not a very significant difference. It is from the age of 45 when a considerable difference is observed.

4. In just one year, brands have spent an additional 17% on digital advertising

Brands are aware of the role of the digital world today, which is why they are allocating more and more budget to ads in these media. In addition, tools for digital advertising, such as Google Ads or Facebook Ads, offer valuable data to optimize your advertising investments and thus improve their performance. 

 

The total amount invested by companies in digital advertising this last year has been $465.5 billion euros, representing 17% more than in the previous period. The type of ad that has grown the most is video. This may be related to the increased consumption of video platforms such as YouTube or Twitch. 

Total inversion

search ads

ad banners

video ads

classified ads

$465.50 billion

1TP4Q182.40 billion

1TP4Q170 billion

1TP4Q92.19 billion

1Q4Q20.10 billion

+17%

+17%

+12%

+21%

+9,5%

Font: https://holahorro.mx/blog/tendencias-marketing-digital2022/

Developers

Como tu web corporativa puede ayudar a tu negocio local

Como tu web corporativa puede ayudar a tu negocio local

En la actualidad, la digitalización no es una opción sino una necesidad, especialmente para los negocios locales que buscan crecer y establecer una conexión sólida con su comunidad. Una web corporativa no es simplemente un lujo o un complemento a las estrategias...

For Designers

Como tu web corporativa puede ayudar a tu negocio local

Como tu web corporativa puede ayudar a tu negocio local

En la actualidad, la digitalización no es una opción sino una necesidad, especialmente para los negocios locales que buscan crecer y establecer una conexión sólida con su comunidad. Una web corporativa no es simplemente un lujo o un complemento a las estrategias...

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